Houston Rockets' Keith Jones Teams With African-American Company

Animal Slippers Looking for a great place for animal lovers -thinking about a little "bling bling" for your favoritepet? Considering whether your pet is Hollywood material? Any ofthose and countless other categories will highlight the launch ofBOY The Dog?( www.boythedog.com ) in what promises to be the hottest virtual destination for petowners worldwide. "BOY", a real life loveable dog, was discovered in thesummer of 2007, when Founder C.C. Alexander II happened upon alitter of Chihuahua/Jack Russell puppies. He was immediately drawnto a wide-eyed pup, who happened to be the "personality"of the litter. Once in tow, the puppy would only respond to"BOY" and so he was named and the idea for BOY TheDog? was soon developed. Passionately created and designed from a desire to help supporthumane societies worldwide, BOY The Dog? will feature a BOYBlog, a link to the Rainbow Bridge, pet apparel, music-downloads,custom designed toys as well as host an interactive link betweenpet owners across the globe. In collaboration with longtime friendsand business partners Keith Jones, a National BasketballAssociation executive, character creator C.C. Alexander II and toyindustry legend Harold A. Nizamian, known as the "Father ofGarfield," the idea soon grew to create a gathering placewhere like-minded pet owners could communicate, seek information,discover new product lines and post their favorite stories andphotos of their treasured pets. Nizamian made Garfield a household name in 43 countries through hisplush toy found clinging to car windows everywhere during the late80's. He founded Timeless Toys in 1998, a company dedicated toproducing unique, high-quality products while maintaining thehighest standards of service in the industry. BOY The Dog LLC willprovide a toy plush animal product line, which will includepuppets, slippers and other specialty items. TuneTees LLC, another partner, created the first music-inspired,multi-brand apparel line to combine digital music with designer T'sand apparel, recently launched its Doggy TuneTees? line aswell as the newly created lifestyle brand with Beachaholic Records.This will allow online purchases of designer pet apparel anddownloadable music. A portion of the proceeds will benefitMusiCares, the non-profit arm of the National Academy of RecordingArts and Sciences (NARS), which is devoted to helping musicians inneed. "By partnering with Timeless Toys, Inc. and TuneTees?,we have created an online community that delivers the finest petrelated e-commerce online as well as provide for an interactivewebsite allowing animal enthusiasts worldwide to celebrate theirexperiences through photo displays and text," said BOY TheDog? Partner Keith Jones. Visitors should also look for music inspired by "BOY",with a record album soon to be released. A preview can be found onthe site, with two songs being featured from the album;"Choose Me", his theme song and "Underdog".Additional site features will focus on user-interaction through anonline pet photo gallery, a monthly newsletter for communitymembers, and the BOY Fan Club. These features will give pet ownersa way to interact with others and will allow them the ability tobuild communities around similar interests and concerns for theirpets. Perhaps the most treasured page on the site is the one assigned tothe Rainbow Bridge; where pet owners who have been saddened by theloss of their loyal companion can share their photos and memoriesonline with those who have suffered the same loss. "We knowthat animal owners are passionate about their pets and considerthem an integral part of their family," continued Jones."We are providing a gathering place for them to visit and toshare that love and those memories through photo displays andonline discussions with people from all corners of the globe whoknow the strength and longevity of a pet's unconditionallove."